PERFORMANCE TIP — Your Brand and Social Media Presence
Your Brand & Social Media Presence
In today’s industry, your brand is more than what you do on stage or screen – it’s also how you present yourself online. Casting directors, agents, and producers often look at social media before making decisions, so your digital presence can either work for you or against you.
1. Developing Your Brand
Your “brand” is simply the way people remember you. Ask yourself: What are my strengths? What roles do I naturally suit? What makes me unique as a performer? If you know your casting type (for example: “the comedic best friend,” “the leading ingenue,” “the quirky character”), you can shape your online content to highlight those strengths. This doesn’t mean limiting yourself, but showing consistency helps the industry see where you fit.
2. Professional Social Media Presence
Treat your accounts like an extension of your audition room:
Share clips, rehearsal snapshots, or behind-the-scenes content that show your dedication.
Keep language and captions professional and positive.
Engage respectfully with others in the industry – kindness and encouragement go a long way.
Be cautious with “spammy” trends or anything that could come across as unprofessional.
3. Separating Personal & Professional Accounts
It can be wise to create separate accounts: one for your professional performer brand, and one for your personal life.
On your professional account, only post industry-related content: headshots, reels, show announcements, training highlights, and inspirational posts.
On your personal account, keep posts appropriate and respectful – even if it’s “just for friends.” Avoid anything that could damage your reputation if screenshotted or shared publicly.
Always remember: there’s no such thing as truly private online. Even on personal accounts, post with care.
4. Propriety Matters
Social media is public, even if your account is private. Posts, comments, and tags can be screenshotted and shared. Before posting, ask: Would I be comfortable with a director, casting agent, or future employer seeing this? If the answer is no, don’t post it.
5. Casting & Socials in Decision-Making
It’s common for casting teams to check socials. They want to see if you are:
Consistent with your audition material and brand.
Someone who could represent their production well.
Professional in how you present yourself online.
Sometimes, decisions are swayed by how an actor presents themselves outside the audition.
6. Digital Footprints
Every post, comment, or share leaves a trail – even if deleted. This is called your digital footprint. Think long-term: what you post at 14 could still be found when you’re 24 and auditioning for a big role. Protect your future opportunities by being mindful now.
7. Age Appropriateness & Laws
For under-16 performers, there are legal and safety considerations:
Australian laws currently prevent children aged Under 16 from creating and having social media accounts.
Always protect your privacy – avoid oversharing personal details like addresses, schools, or schedules.
Remember, the law protects young people from exploitation, but you also need to use good judgment to protect yourself.